Inside SOLE

Future Luxury Starts Here

SOLE is a high-end sneaker concept redefining what luxury retail looks and feels like. Born from a love of design, storytelling, and culture, SOLE exists to push boundaries, bringing together the worlds of fashion, innovation, and streetwear under one roof.

Whether you step into our flagship store on Oxford Street or scroll through our digital space, every detail has been curated to inspire. This is more than retail. This is experience.

A Space Built to Discover

Our Oxford Street store is where it all begins. Designed with a modern silver and wood aesthetic, softened by signature SOLE blue accents, it sets the tone for a new kind of sneaker destination. Custom benches shaped after the SOLE logo display our latest collections. Upstairs, a dedicated launch space plays host to brand takeovers, exclusive drops, and curated activations.

Digital by Design

Online, SOLE delivers the same level of curation and clarity as our physical space. The site mirrors our in-store aesthetic with a utilitarian design language that feels both easy and nostalgic. Sharp layouts and minimal typography set the foundation, while rounded blue elements inspired by the SOLE logo guide the experience and put navigation and search at the forefront.

Whether you're browsing the latest arrivals, exploring upcoming drops, or diving into a brand story, the digital platform is your front-row seat to everything new, exclusive, and next.

Launching What’s Next

At SOLE, product is only part of the story. We partner with leading names in luxury and performance footwear to launch collaborative collections, limited editions, and archive reissues with purpose. From headline-making collabs to unexpected brand mashups, we spotlight the products that matter and the ideas behind them.

Stay close for the latest drops, early access launches, and behind-the-scenes looks at how culture is shaped from the sole up.

A Platform for Culture

Beyond sneakers, SOLE is a platform for connection. From in-store community gatherings to exclusive brand-led events, we create spaces where people can come together, share ideas, and celebrate sneaker culture in real life.

It’s where sneakerheads, creatives, and curious minds meet. Always authentic. Always evolving.

This is SOLE

Not just a store. Not just a site.

A destination built for those living ahead of the curve.