SOLE LAUNCH

Introducing SOLE Oxford Street
A New Era Begins.

Welcome to SOLE Oxford Street, the physical manifestation of our vision. A high-end sneaker concept brought to life in the heart of London. This isn’t just a store. It’s a statement.

Located on one of the world’s most iconic shopping streets, SOLE Oxford Street is our first flagship location, designed to deliver a premium, immersive experience from the ground up. Every detail of the space reflects our commitment to innovation, culture, and craftsmanship.

Step inside and you’ll find a bold yet refined aesthetic. Sleek silver tones balanced with warm wood finishes, all brought together by our signature SOLE blue. The layout is deliberately open, inviting exploration and interaction. Clean lines. Elevated materials. Lighting that highlights every curve, stitch, and silhouette.

Our custom-designed product benches take inspiration from our logo, providing a sculptural foundation for our carefully curated collections. Bulky tills are replaced with modern iPad stations, keeping the space fluid and uncluttered. Upstairs, a dedicated launch area is primed for brand takeovers, installations, and future drops. Built to evolve and surprise.

Beyond the physical space, SOLE is about connection. That’s why our team is made up of real people with real taste. No forced hype. Just sneakerheads who know their stuff and are always down to talk product, design, or whatever’s spinning on the in-store playlist.

You're Invited to the Launch Party

To celebrate the opening of our first-ever store, we’re throwing a party and you’re on the list.

Join us at SOLE Oxford Street on 23 April 2025 for an exclusive evening of good vibes, great company, and next-level sneakers. Expect free drinks, a live DJ set, and a first look at the space that’s set to reshape the sneaker scene in London and beyond.

The night also marks the UK debut of the Brooks x STAPLE Adrenaline GTS 4, launching upstairs in our dedicated takeover zone. Be there for the dramatic reveal, featuring a special guest appearance from Ashley Cain and the kind of energy only SOLE can deliver.

Doors open at 6 PM.

Come through. Explore the space. Meet the team. Witness a legend return. Be part of the beginning.